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TikTok is introducing a updated setting that allows them to reduce the quantity of AI-made media appearing in their streams. This step comes as the platform revealed that it currently hosts more than 1 bn AI videos.

Pilot Phase and Launch

The update is being tested over the next few weeks before a widespread release. This development aligns with a rise in AI content, fueled by emerging AI video creators.

The Broader AI Trend

Studies have shown that almost 10% of the quickest rising content creators on a popular video site exclusively feature content made by AI. A considerable share of this output is deemed low-quality AI content, a label for substandard, factory-style content that is frequently illogical or bizarre.

Our research shows that numerous viewers enjoy content made with AI tools, ranging from AI artwork to informative clips, and we intend to give people the ability to adjust the amount of that, based on their own preferences,” said a platform representative.

Scale of AI Content

The platform shared that there are presently 1.3 billion videos on its network tagged as AI-generated. In total, in excess of 100 m media items are uploaded to the platform daily, making clips made by AI a minor portion of its overall inventory.

How to Adjust Settings

Users will be able to reduce or increase the level of AI-generated videos they see by opening the “manage topic” setting in the application and choosing the AI content topic. Further subjects that are already be modified under the tool cover news, fashion, cosmetics, and choreography.

Content Labeling and Policies

The platform’s rules require creators to label convincing AI-generated content, and it prohibits harmful deepfakes of public figures or emergencies. Any authentic-looking AI-generated clip that is not labeled can be taken down under its terms of service.

In addition, the app will from now on add an AI-generated tag to content produced via its proprietary AI systems, or flagged by an cross-platform project for recognizing artificial media. This measure is intended to help prevent users from trying to bypass the disclosure requirement.

Educational Initiatives

The platform is also launching a $2 million educational fund for specialists and institutions to produce learning resources about responsible artificial intelligence. This program will support charitable organizations focused on training programming and robotics.

Moderation Strategy

The platform has supported its content review process, following discussion over intentions to make redundant a large number of content moderators in Britain. It is set to cut hundreds of positions in its user protection division in London, with labor groups and internet security professionals raising concerns that staff are being displaced by AI moderation.

A trust and safety lead stated that people-led review would remain essential, but AI can protect employees by eliminating the most distressing content before it is viewed by humans. The platform stated a significant reduction in disturbing and violent content seen by content reviewers over the past year due to the use of its AI tools.

We believe it is crucial to integrate humans and technology to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we further consider it’s extremely critical to minimize viewing of harmful content as swiftly, which is where a extensive automated help is really helping us operate efficiently.”